To implement the GREAT Program, the following approaches will be employed:

Partnership Approach

We facilitate and hence rely on market players to lead the change process, which is how sustainability is achieved. Catalysing lasting change requires partnerships and success will depend on who we partner with, what we do with them and how we do it. We will need different partnerships at different times in order to see system level changes adopted and maintained, expanded and supported by other players.  The Program will work with a wide range of stakeholders to achieve the expected outcomes.

Adaptive Management

Our adaptive Management approach focuses on learning and adapting, through active engagement of partners and other stakeholders who learn together how to address the challenges during the implementation of the Program as well as to respond to new opportunities. This helps the Program and its partners maintain flexibility in their decisions, knowing that uncertainties exist and so provides the latitude to adjust direction to improve progress towards desired outcomes. 

Market Systems Development

We build the capacity of partners to influence systemic change, by testing and reviewing the impact of interventions not just vertically within individual value chains but also horizontally across different ones within each sector. We support partners to adopt and adapt lasting solutions to specific root causes or bottlenecks to deepening engagement of ethnic minority women within the agriculture and tourism market systems, and to expand or scale-up those that have demonstrated success – with aims of stimulating a ‘crowding-in’ effect with other actors, in particular the private sector.

Women’s Empowerment and Market Systems  Framework

This allows us to understand and recognise where Program resources need to shift to ensure ongoing achievement of outcomes and identifies five key dimensions of women’s economic empowerment:

  • Economic advancement and increased income and return on labour 
  • Access to opportunities and life chances such as skills development or job openings
  • Access to assets, services and needed support to advance economically 
  • Decision-making authority in different spheres including household finances
  • Manageable workloads for women 

Gender Equality and Social Inclusion 

This approach offers strategic direction for the inclusion and empowerment of women, ethnic minorities, and people with disabilities in the GREAT Program. This will be used to ensure that all program activities and partnerships comply with the inclusion principles of the project; to encourage and influence gender transformational processes in the target communities and market systems, and; create an enabling environment. See more


Understanding of how innovations can catalyse change within and across complex development ecosystems will strengthen the enabling environment for promoting women’s access to new economic opportunities, providing a foundation to better identify, test and scale high impact innovations. Innovation should trigger behaviour change at community and household level by modelling the benefits of equal gender roles, more inclusive business practices by incentivising linkages with hard to reach groups such as ethnic minority women and policy/institutional reform by generating evidence for the business case of change at the policy/program levels.